White Privilege Fragrances is aiming to be the biggest fragrance brand in the United States. How are we going to do it? We're going to use our Privilege, our White Privilege. 

It won't be be easy, but we don't have the same systemic barriers holding us back that all the other fragrance brands do. 

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We're not only on a mission to be the best fragrance brand in the US, but we're on a mission to change the idea and perception behind what the idea of "privilege" means because we think we're all privileged in our own unique ways. 

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​We have a lot more to come and we hope you join us on this journey. 

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